Welcome! Little explanation about the Microsoft ad: I negotiated it for my hobby business in 2011, just including it to add a visual, human touch.

I do digital marketing, comms and PR.

Healthcare and tech are my specialties, but this isn’t my first rodeo, so I have tricks up my sleeve for various industries.

Check out recent awards, understand my services and background, and let’s talk about working together.

Marketing Consulting 50%
Content Strategy & Copywriting 40%
PR 10%

Recent Awards

2018 | Internet Advertising Competition Award

Category: Outstanding Achievement in Internet Advertising (Best Pharmaceuticals Website)

Client:  Fertility Lifelines Relaunch and Rebrand

Services Corina Provided: UX, Content Strategy, Copywriting

2017 | The RxClub Awards

Category: Non-profit organization website

Client: Gordon & Betty Moore Foundation’s 2016 Online Annual Report

Services Corina Provided: UX & Content Strategy

2018 | AVA Digital Awards

Category: B2C Website

Client: Neodyne Embrace Scar Therapy

Services Corina Provided: UX, Content Strategy & Social Strategy

2018 | In2 SABRES by Holmes Report

Category: Best Agency Blog, Podcast, Editorial, Communications Platform

Client: W2O Group’s Integrated Thought Leadership

Services Corina Provided: UX, Content Strategy, Email Strategy & Copywriting

2017 | PR News’ Social Media Awards

Category: Best Twitter Community Engagement

Client: Bayer US for “Bayer gets scientifically social” campaign

Services Corina Provided: Content Strategy and Copywriting

Just to make sure you “get” me…

  • Strategize and execute content for internal or external deliverables, often for digital assets. For example, revamped website and all materials for unbranded big pharma website. Crafted sitemap and content strategy to preserve search integrity. Developed content to satisfy visitors while pushing them into the funnel. Wrote 18K-word manuscript. Created internal comms strategy for roll-out. Optimized after launch.
  • Often tasked with developing relevancy for brand that aligns with business goals + will authentically resonate with target market(s). For example, developed reasons to believe for key influencers, repackaging website and curating social content, and developed strategic editorial calendar aligned to larger brand’s PR and R&D efforts.
  • Strategic guidance for crisis comms is one of my specialties. For example, before a negative story ran, within days audited all possible assets for Fortune 20 business to use as tools to counter the claim (depending on severity of reputation risk based on active social listening), and developed full content marketing, SEM and native / programmatic strategy complete with all necessary assets and documentation for agency team and brand-side team to reference.
  • Founded Life History Books, an affordable memoir service creating private keepsake books and also offering dignity therapy services, in 2009. It’s the first and only company with a network of personal historians creating bespoke coffee table books for everyday people. It’s an important service – but not a scalable business – so to keep it affordable, it’s now more of a hobby business, with absolutely no external promotion or marketing.
  • On shortlist of 5 finalists to become Business Consultant for Stylist Magazine (one of the UK’s biggest magazines) in 2011.

  • Started in TV journalism and worked the gamut, from local news in Texas to CBS News in New York. For the 2000 presidential campaign, I was the only Austin local hired to work for CBS (who was pool for all networks), field producing for then-Governor George W. Bush’s team for the election and recount.
  • First day interning at CBS News in New York was September 11, 2001. Intense experience, working tirelessly for a semester.
  • Did local TV news in Texas, but got sick of caking on makeup and fluffing my hair every day – plus waiting around for live shots is no fun – so I switched to print journalism in 2002. Wrote for financial, travel and human interest magazines and newspapers in Austin, TX, Santa Monica, CA, and London, England.
  • Full-time staff M&A and VC reporter and associate editor for financial trade publication (at FactSet) for five years.

Want to (maybe) work together?

Drop me a line via email (corina@corinakellam.com), phone (312.532.0360) or use this form.

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